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Zambia To Spend Billions Advertising UNWTO on CNN, BBC
Zambia has signed a contract with Britain’s (BBC) and USA ‘s Cable News Network (CNN) to advertise Zambia’s tourism ahead of the UN World Tourism Organisation general assembly slated for August this year.
Zambia’s Tourism minister Sylvia Masebo revealed this in Germany on Friday when she met representatives of BBC and CNN at the Zambian stand at the ongoing World travel trade show.
The exact amount Zambia will cough to CNN and BBC is kept a secret but advertising on CNN or BBC is very expensive. BBC normally does not run adverts for its domestic consumers (in Britain) but charges huge sums for international advertisers.
BBC Director for Africa, Katie Waxman and CNN Director for Europe, Middle East and Arfica, Imran Ahmad discussed with Masebo how they they run the adverts which they prefer to call marketing strategy.
Zambia and Zimbabwe will be co-hosting the 20th session of the186 member UNWTO general assembly in Livingstone and Victoria Falls Town.
Zambia Tourist Board (ZTB) Managing Director Felix Chaila was more sincere about what the arrangement is all about. He told journalists the contract with BBC and CNN has already been signed.
Mr Chaila said Zambia has initiated advertising programmes on both BBC and CNN in which the country will be showcased as the preferred tourism destination.
“This is a ground breaking development because Zambia as a preferred destination will be viewed internationally as BBC and CNN are high profile international media organisations,” he said.
Mr Chaila said Zambia has employed marketing strategies in which advertising will be done using a combination of media platforms.
“We are going to also place adverts on BBC online as you know that most tourists rely on internet search engines to get information,” said Mr Chaila.
Mr Chaila said Zambia wants to create a long term relationship with CNN and BBC as it seeks to increase visibility through the international media audience.
“We want tourists to choose Zambia as the best destination,” he said.
Posted by
BEATRICE
March 9, 2013 at 12:39 pm
if its for the betterment of the country then it is well, let us hope they will use the money wisely
john
March 9, 2013 at 1:20 pm
But how can you photo on the side of street vendors?
Fakundo
March 9, 2013 at 2:52 pm
Yes it will pay back cos everyone is within CNN & BBC reach.
Umutekatima wabushishe ikonge amabula
March 10, 2013 at 1:35 am
Bushe what about umusebo waya ku Mochipapa Research naku Sikalongo High school? Awe that road is terrible,nangu kusula agriculture mu rural nifi? Elyo nalyumfwa ati ka area MP nika Conelias Mweetwa,what is he saying about that road sure,ukulandikishafye pa National watch kwati kalewamya.Uposeko amano ku road ya Mochipapa Research ku Choma.
ba medza
March 10, 2013 at 7:58 am
When you pay,it will show! & surely it will pay we have so many beautiful places pa zed.Epologlamu!
abaume baume
March 10, 2013 at 9:58 am
Yet another ministers burdens the next generation with debts without thinking things through and protecting the citizens.
I welcome tourism, but it must be for the benefit of the citizens, not an international publicity stunt. The beneficiaries from the increased tourism will be the tourists, they will want good hotels and game parks, most of them run by foreign institution which will then remit the proceeds back to their countries.
The risk the increased tourism will pose to citizens is increased drug trafficking, pornography and sexual trade, vices which the country has no structured way of dealing with.
After over 40 years of independence we have learnt nothing.
Is this really a priority over investment in Health, Education, Employment and housing?
Zambia shall be saved
March 10, 2013 at 10:26 am
Zambia To Spend Billions Advertising UNWTO on CNN, BBC the aim is to reduce poverty levels among the people of Livingstone and on the other side of the neighbouring Zimbabwe. surely almost all the districts in northwestern, eastern, northern, luapula and cooperbelt provinces people are crying for mealie meal why spend that sum instead of procure more government hammer meal so that government starts producing mealie meal and distribute all areas where millers have completely failed to supply.
GK
March 10, 2013 at 1:48 pm
Imwe naimwe ba abanakashi banakahi. You reap where you sow. Those who will be aflicted by a fraction of tourists coming to Zambia, can be considered fools in advance. We need the money. Laws can be put in place and they are there to deal with pervets, drug traffickers etc so, tekanyeni fye, muleke nokulandalanda.
TMC
March 10, 2013 at 11:47 am
Well, lets put our country on the world map. Go,
go,go Maaaaaseeebooo. But we need adequate preparations more especially in terms of cleaning our tourist capital.God bless ZED.
Peter
March 10, 2013 at 3:55 pm
IS THIS THE LIVINGSTONE AFTER IMPROVEMENTS? ZAMBIA IS A JOKING COUNTRY. LIVINGSTONE STILL HAS POTHOLES AND SAME DIRTY BUILDINGS AND NO NEW ROADS AS PROPHESISED BY THE MINISTRY OF TOURISM.
Peter
March 10, 2013 at 4:13 pm
THIS HAS BEEN LONG OVER-DUE. YOU SPEND MONEY TO MAKE MONEY. THE PREVIOUS GOVERNMENTS HAVE BEEN AVOIDING SPENDING MONEY ON MARKETING ZAMBIA’S TOURISM THINKING TOURISTS WILL COME TO ZAMBIA WITHOUT KNOWING ZAMBIA- FUULISH THINKING. ZAMBIA MUST NOW START LOOKING TO MASSIVELY IMPROVING COMMUTER TRANSPORT IN ALL TOURIST TOWNS BY INTRODUCING DECENT BUSES ON CITY/TOWN ROADS WHICH ENCOURAGE FAMILY DISABLED PEOPLE COMMUTING. WHICH MEANS BIGGER AND LONGER BUSES WITH ENOUGH ROOM FOR WHEELCHAIRS, BUGGIES AND SHOPPING RECEPTACLES WHERE SHOPPERS PUT THERE SHOPPING WHILE THEY ARE COMFORTABLY SEATED OR STANDING ON A BUS. THESE BUSES WILL LARGELY ENCOURAGE FAMILY AND GROUP TOURISM.
ukwa cnp
March 10, 2013 at 5:47 pm
This is a good idea, but the only problem is Silvia Masebo will benefit 50% of the that money as ussual on commission. politics of the the belly.
Not all the money will be used wisely…as they know that there time is temporal