PROFLIGHT ZAMBIA HERALDED BY MINISTER

Minister of Tourism and Arts launches airline’s Fly5 music video

LUSAKA, ZAMBIA – Proflight Zambia has been commended by Minister of Tourism and Arts Hon. Sylvia Masebo as helping to promote the nation’s tourism and arts.

Speaking at the launch of the airline’s Fly5 music video, which promotes the country’s tourism attractions, Hon. Masebo said: “Without Proflight our tourism would not be where it is today; they have made such a great contribution.”

Dignitaries and celebrities, led by Hon. Masebo and accompanied by National Arts Council chair Mulenga Kapwepwe, graced the glamorous red carpet launch on Wednesday evening (July 17), to premiere the video, which features a star-studded alliance of artists – JK, Slap Dee, Pompi and Cactus Agony who together with model Petita Mwanza have formed the supergroup Fly5.

Hon. Masbo thanked Proflight and said: “Proflight is now making it possible for our average Zambians to travel around the country by reducing the cost of seats and airfares. Domestic tourism is a great boost for local economies. As government we want to say we will support you and our doors are open to help you.”

The video launch at Ster-Kinekor cinema at Arcades was also attended by Senior Chief Mukuni, Zambia Tourism Board Managing Director Felix Chaila and Proflight Zambia managing Director Tony Irwin, as well as the five artists.

The Fly5 are five talented Zambian artists who have come together to represent Proflight Zambia as brand ambassadors to deliver the message of the Proflight Early Bird Fares to the public and in doing so promoting domestic tourism within Zambia. The song they have recorded is called ‘Fly Away’.

In a quest to promote Zambian tourism along with Proflight’s new Early Bird fares the Fly5 took to the skies and flew to Livingstone where they spent four days courtesy of Proflight Zambia filming a music video featuring some of the best activities Livingstone has to offer, including bungee jumping, lion walking and riding on a steam train.

Together Proflight Zambia and the Fly5 are delivering the message to the public that travelling is for everyone with the new Early Bird Fare of K250 plus taxes one-way for flights booked more than 14 days in advance on any 737 flight between Lusaka and Ndola or Livingstone.  There are also special fares available on the other eight domestic routes that Proflight Zambia flies to, including the Citizen Special available to all Zambian citizens between Lusaka and Livingstone, Mfuwe and Solwezi.

“Flying has always been a glamorous adventure, but now it is also one that is affordable and accessible to almost everyone,” said Proflight Director of Government and Industry Affairs Capt. Philip Lemba. “The Proflight Zambia Fly-5 video aims to show viewers and music lovers just how exciting our country is – and how easy and fun it is to explore it by air.”

The collaboration with Fly-5 is the latest move in Proflight Zambia’s strategy to raise the stakes in nation’s aviation sector. It follows the introduction in May of a 105-seat Boeing 737-200 aircraft that almost doubled its capacity, and the launch in June of the carrier’s first scheduled international service, from Lusaka to Lilongwe.

The airline celebrates 22 years of operation this year, and has grown from operating a single aircraft to a fleet of nine serving nine domestic destinations and one international route. It prides itself in providing a safe, reliable, efficient and friendly service and is determined to continue its strategy of steady expansion.

Posted by Kunda on July 18, 2013. Filed under BUSINESS. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry