MultiChoice Zambia launches Panali Panali – A Zambian Story

PRESS RELEASE

For Immediate Release
Lusaka

11th December 2020

 

Left to right ZNBC Director General Malolela Lusambo, MultiChoice Zambia Managing Director Kobus Bezuidenhout, Minister of Broadcasting and Info Services PS Amos Malupenga and MultiChoice Zambia Board Chair Juliana Mwila

Celebrating 25 years of the MultiChoice Zambia Story – As part of their 25th Anniversary celebrations, MultiChoice Zambia has launched a storybook and docudrama called Panali-Panali.

 

The storybook is a special issue of the MultiChoice Zambia journey, highlighting the stories of different individuals and stakeholders whose lives have been enriched by MultiChoice. A first of its kind, the commemorative book features testimonies told through the history and legacy of MultiChoice Zambia as seen from through the eyes of Zambians.

The docudrama, written by Becky Ngoma and directed by industry stalwart Lawrence Thompson and MultiChoice Talent Factory alumni, Joshua Kafumukache uses Panali Panali, which has been a means of signaling the beginning of a story in Zambia for many years, to portray the multiplier effect of the 25-year partnership between MultiChoice Zambia and ZNBC. The docudrama features Zambian actors Phillip Ngabwe, Musenge Kakubo and Jaden Masimba, and will air on Zambezi Magic on Friday, 18th December 2020.

Speaking at the launch event, the Permanent Secretary for the Ministry of Information and Broadcasting Services Mr Amos Malupenga commended MultiChoice for the contribution it has made to the country, supporting Government in achieving so many national objectives.

“I am happy to see the contributions and help that MultiChoice is giving the Government to further so many of the national objectives, from creating jobs to enlivening our film sector. Not only is this to be commended and emulated across our nation but built upon even further as we look to more of the best entertainment from MultiChoice.”

He further added that Government was pleased with the strides MultiChoice had made in Zambia’s film industry. “MultiChoice Zambia is today a household name in world-class international and local video entertainment. It is the latter – homegrown Zambian film and TV- where the broadcaster has made some of its most impressive strides that we are proud of as Government. We celebrate MultiChoice Zambia today for marking its 25th Anniversary.” – PS Malupenga

MultiChoice Zambia board chairperson, Juliana Mwila, said that MultiChoice Zambia was a stellar example of the power of Public Private Partnerships.

“At the time there were very few, if any, partnerships of this type capable of bringing such meaningful change in Zambian society. But over the last 25 years, MultiChoice Zambia has written new chapters in its story, so this union has emerged as a stellar example of the power of Public-Private Partnerships as a vehicle for economic growths.” – Mwila

She further stated that MultiChoice Zambia had changed the story of Zambia and its people and given them great opportunities.

“In writing its story, MultiChoice Zambia has changed the story of this country and its people. It has given viewers a window to the world, given content producers a platform for their voices to be heard, and brought entire communities together united withing the MultiChoice family.

For the past 25 years, Multichoice Zambia has worked with Government through the Public-Private Partnership, PPP. The collaboration has been a vehicle through which the company has enriched lives and contributed towards economic growth and social transformation in Zambia.

The Panali Panali storybook is part of MultiChoice Zambia’s Mwatipanga campaign celebrating 25 years of enriching Zambian Lives by recognizing the Multichoice family, including customers, agents, installers, employees, and everyone that is part of MultiChoice Zambia.

Ends

 

About Multichoice Africa:
Multichoice Africa is a video entertainment provider, and our role is to enrich lives. Our mission is to deliver value to our customers by making great entertainment more accessible to millions of people across Africa-anytime, anywhere via multiple platforms including Direct-To Home satellite(DTH) platform – DStv(www.dstv.com), a Digital Terrestrial Television (DTT) platform – GOtv (www.gotvafrica.com) as well as Video-On-Demand and OTT platforms Showmax and DStv Now. Whether its local telenovelas, the excitement of world-class sport or the latest global blockbusters, our investment in leading-edge content and technology systems deliver the shows that people love into their hands and homes. Born and bred in Africa, Multichoice Africa is managed and run by local people with a team of more that 2750 full-time and over 14,000 contractors and independent agencies and accredited installers who collectively deliver the greatest entertainment in the world to more than 49 countries across Sub-Saharan Africa. Our business has grown hand-in-hand with local economies by forging long term partnerships with governments, national broadcasters and entrepreneurs and as the continent’s leading funder of sport and local productions, we’ve built skills and capacity to improve the quality of content we offer through our flagship corporate shared value initiative, Multichoice Talent Factory (MTF)
(www.multichoicetalentfactory.com). It’s by creating values for our customers, our employees and society that we will continue to build a successful business for the future. Visit www.multichoiceafrica.com for more information.
For media inquiries please contact:
Selina Nyirenda, Head of Corporate Affairs;
Selina.Nyirenda@zm.multichoice.com