RUBiS Energy Brand Launched



RUBiS Energy Zambia has been launched with Ministry of Energy Permanent Secretary calling on the Petroleum firm to expand its operations beyond the urban areas.

And RUBiS Energy East Africa Chief Executive Officer (CEO) Jean Christian Bergeron says the firm is modernizing its service centres to meet the required standards.

Meanwhile, RUBiS Energy Zambia Chief Managing Director Vincent Fleury says he believes the Zambian economy that has been crippled by the devastating Covid-19 pandemic will certainly bounce back stronger than it was.

Speaking in a speech read on his behalf by Energy Ministry Director of operation Madonna Luhila during the launch at the Ibex Hill service station at the corner of Simon Mwansa Kapwepwe and Twin Palm Roads, Mr Kaunda said RUBiS Energy should have its presence everywhere including rural areas.

Mr Kaunda said Government is looking forward to more investors and project partnerships that will create opportunities for the people in the energy sector.

“…therefore may I take this opportunity to encourage not only RUBiS Energy but other firms to continue expanding the number of service centres not only in urban but also in rural areas in order to access petroleum products,” Mr Kaunda said

He encouraged competition in the energy to improve delivery of service in the energy sector.

“You will agree with me that competition brings about improvement of service delivery. Therefore, I would like to urge other firms to come on board as we improve the energy sector,” Mr Kaunda said.

And Bergeron said the RUBiS Energy is advancing and modernizing its service stations, citing the Ibex Hill Service Station in Lusaka.

He said RUBiS Energy will have a lot of innovations in the service stations, innovative RUBiS express and shops providing world class services.

“First and foremost, we are upgrading and modernizing our service stations such as the one we find ourselves in today (Ibex Hill Service Station). We want to welcome you to this state of the art facility offering the safe and modern environment,” he said.

Mr Bergeron thanked the RUBiS Energy staff for their dedication towards works.

“I would to pay complements to our particular service station team without whom, this journey would not be possible,” he said.

Meanwhile, Mr Fleury says RUBiS Energy Zambia has been launched at the time the country is grappling with the global Covid-19 pandemic, saying he is confident that the petroleum firm will fuel the country’s economy.

“There was no better time of having this launch than now. Despite the negative impact of the pandemic, we believe in the potential of the Zambian economy to bounce back stronger although gradually. It is in the same spirit that we chose to introduce RUBiS Energy to fuel the Zambian economy,” he said.

Mr Fleury said RUBiS Energy is unleashing new frontiers to rebrand and creating new opportunities for Zambians to thrive.

He said the launch follows the successful acquisition of Kobil and Samfuel , deepening RUBiS Energy presence in Zambia and strengthening its place in the energy sector with 40 service stations across the country.