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MTN Rated Africa’s Most Valuable Brand
MTN has again emerged as Africa’s most valuable brand for two years ruinning, after moving up 12 places to 188th position in the world’s rankings.
MTN was Africa’s only company in the Brand Finance Global 500 grading, and this is the second year running .
The improvement indicates MTN’s growing prominence and continued presence in the lives of its 164 million subscribers across 22 markets in Africa and the Middle East.
Section of the media in South Africa, where MTN is headquartered, quoted MTN Group Chief Commercial Officer Christian de Faria as saying “being recognized as the only African brand in the top 500 Global Brands for two consecutive years is an inspiration – we are very pleased with our global ranking accolade.”
He said the ranking shone the spotlight on MTN’s efforts to grow its brand through differentiated offerings that went beyond merely enabling its subscribers to make a voice call, but to empower them to become active global economic citizens through access to world-class telecommunications services, including data.
“We have invested a lot in ensuring that MTN is reflective of our customers, our markets and what makes them so unique and special,” de Faria said.
Group Executive for Marketing Jennifer Roberti was also quoted as saying “from our sponsorship of the 2012 FIFA World Cup to our involvement in community projects in each of our markets, we are proud to connect with our customers in a meaningful way and to be recognized on a global stage.”
News of MTN’s global brand rankings comes on the heels of the release of the company’s group full year results for the period ended 31 December 2011, which showed group revenue increased by 9.7% to US$16.089 billion and their subscribers by 16,2% to 164 million from 2010.
Meanwhile De Faria said “MTN’s impressive growth numbers, together with our recognition as being among the most valued brands in the world, are a result of the hard work and resourcefulness of the MTN people whose passion for the mobile business and superior customer experience continues to inspire MTN to new global heights every year.”
Story by Samuel Nii Narku Dowuona
Posted by
bazamuka
March 23, 2012 at 11:23 pm
good for u guys
ziman
March 23, 2012 at 11:51 pm
@ Chi Obatala can U compare this lunacy with PF cabinet. We have told U that its a Bantustan Party Shaa! President HH( Tonga)
Vice President(acting)Jibwe
(Tonga)
Information Mweetwa(Tonga)
Legal Mwiimbu( Tonga)
Finace Siasundu(Tonga) Lands Havie Hamundudu(Tonga)
Education Nkombo(Tonga)
Foreign affairs Beyani(Tonga)
Child and Youth Mufalali(Lozi)
Home affairs Kakoma(Lunda)
Agriculture Senjani (Tonga) Local govt Moono( Tonga)
Defence Siakalima(Tonga)
Tourism Mulyata( Tonga)
Transport Muntanga(Tonga)
Labour Bauleni(Tonga) MIGHTY UPND TEAM. Chankialipa sana @ 2016 U a winning! Not in this Century! On Good not MTN nimbaama bakamba its currently the best!
Zed Living In Italy
March 24, 2012 at 12:17 am
Laka!!!that’s why natemenwa Ba MTN……..Lets Go BEEG this SUMMER!!!! MTN Everywhere YOU GO ….Except it is not in Italy…Bt I have a MTN Zambian Sim…….0969331801
Spetsnaz
March 24, 2012 at 1:00 am
F.u.c.k Mtn,their services are also poor..they need a good competitor like e.g Vodafone.
MTN subscriber!
March 24, 2012 at 6:28 am
Everywhere you go!viva mtn
Lozi Bull
March 24, 2012 at 6:43 am
Every where,
It’s Yellow Yellow
MTN Ni ZEE.
Spyglass
March 24, 2012 at 6:56 am
Icho MTN… Show them!! African born&bred.
Its all in the start. There is shoprite, zambeef, tiger brands, trade kings, multichoice, pep stores etc, crossing borders so many to emulate…lets be honest and trustworthy youth, put monies together &start partnerships ninshi these things wont look impossible anymore…a bonus check out – howwemadeitinafrica.com…thats [How We Made It In Africa] all joined small letters. Good day.
shimaini
March 24, 2012 at 7:34 am
mtn nimbama
Mubiana Jeff Nalwendo
March 24, 2012 at 7:34 am
MTN is beta in otha countries bt very expensive in zambia. These guys are exploiting us, we need another competitor
Pa Bwato
March 24, 2012 at 8:34 am
MTN ni down.
PIKE
March 24, 2012 at 8:35 am
I WOULD LIKE TO CONGRATURATE MTN FOR THAT AWARD.HOWEVER, WARN THEM TO DISTRIBUTE THE PRIZES FOR THE PROMOTION TO MONEY CLIENTS. NOT GIVING 1 BILLION TO AN INDIVIDUAL.DOES IT MEAN OUR PARTICIPATING IN THAT COMPETITION IS USELESS? WE MAKE CONSOLATION PRICES FOR AS MANY CLIENTS AS POSSIBLE.WATCH OUT NEXT TIME.
Tupac
March 24, 2012 at 9:25 am
Batumfweko running not ruining mwakulatusebanya yaba awe sure vinabwera mochedwa.
Hayes
March 24, 2012 at 1:54 pm
One more thing MTN,proved wireless even jst one day in a week,tired of buying data.
Enoch
March 24, 2012 at 1:56 pm
Ni yello sunshine all the way bakamba,balimuchibe!
Seed Inspector
March 24, 2012 at 4:44 pm
At the moment MTN is the best network provider followed by zamtel. Airtel is the least. MTN do not be complacent otherwise you ll fail. Congrats!
Wemfula Isa Isa
March 24, 2012 at 5:13 pm
There was a small problem in the MTN network which absorbed my 1200 points. I informed customer care and shortly they gave me 2000 points. Viva MTN! They deserve that award like Chipolopolo. Without ZICTA, MTN airtime would cost as low as in other countries.
mr bean
March 24, 2012 at 6:55 pm
ba MTN if you the best in zambia ,, can you find a way to inform us what is happening in mongu.
Wounded buffallo
March 24, 2012 at 10:04 pm
Mtn is too slow,u cant stream live events on mtn,thats why i trust mtc.mtn ni old school,take it or leave it.
Gin100.
March 25, 2012 at 8:11 am
then give us good network…
(‘~’).
Watchman over Watchdog-Galileo Galilei is back!
March 25, 2012 at 9:38 am
Congrats MTN. Yes, the kind of business you are engaged in makes all that possible, of course with your efforts. But equally hardworking is the Zambeef group. Look the subsidiaries now; zamleather, zammilk, zamchick, zampalm (oil) and zamaqua (water). The company exports to Congo, Malawi, Zimbabwe, Mozambique, Burundi, Rwanda, Tanzania, Ghana and Nigeria among others. Theirs is a tougher business than mounting towers and machines and selling tuma phones, simcards and airtime through every Jim and Jack. I propose that there should be brand categories. Many of the businesses are incomparable.